The world of business is ever changing with modification happening frequently. These businesses not just contribute their growth to the entrepreneurs who manage it but also to the economic growth of the country. Therefore, it is very essential for every business to market themselves to stay on the top and reach their potential market. For ages, different methods have been being used to promote the businesses and market the services. However, with the changing trends and technology, one has to be aware of the different techniques being used to market businesses.
Online shopping, online marketing, online selling and everything related to business have become online these days. In such situations when you create a website for your business it is very important for you to make sure that your website stands on the top of the others. The users browsing for services and products you offer would spot you on the top of the other sites in the search engines. This will enhance the visibility and chances of your website being viewed by users.
When you type a term on Google and press enter, you get a list of websites related to the term on the first page. As a user, you tend to click on the websites that top the list. However, what makes those websites eligible to be on page 1 of Google? Let us look into the facts in detail.
Search Engine Optimization is the Biggest Tool to Reach the Top Rankings
It is simple. When you want to look for something or search for something, what do you enter in the search bar of the screen? The word or the phrase you require of course. Therefore, as a business owner you must make your website flexible and reachable. How? Well to make yourself visible on the search engines you must add a well-built content that consists of all possible keywords and key phrases related to your business. This will help the potential customers to spot you online and make their buying decisions accordingly.
Online advertising is so different from that of the traditional methods where you print your business in the newspapers or stick flyers on the vehicles for the people to notice you. There are thousands of similar businesses on the World Wide Web racing to be visible on the 1st page of the search engines. So you cannot expect people to remember you and your website longer. So the website must be optimized in such a way that the users get what they want at the first instance and get ready to spend on your services. It should be like the user types in a certain service on Google search bar and POP! Your website pops up on the top of the search results and the user immediately logs into your website and buys your services.
When writing blogs and articles for your site, be specific and include certain keywords in them, which are very closely related to your business. The more you include those phrases and words the more are the chances of your site being viewed on the first page of Google. Instead of using beauty parlors use terms such as beauty parlors in California for better chances of getting on to the page 1 of Google. To make this possible make a list of key words that suit your business and which are used by the users regularly to search for services on Google. Then include as many words as possible in the pages of your site so that chances of better ranking increase simultaneously. The keywords should be used as a part of the title, first paragraph and the conclusion and sprinkled generously in the body of the article. Try to create variations on the keywords so that the text does not look artificial.
Only with right tools, right techniques and right usage of the keywords you can make your site appear on the first page of Google.
On Page Optimization
Other than Search Engine Optimization there is something called on-page optimization that could take your site to the topmost position. This technique has to be used when you post an article, blog or any other text item on your website. Maintain a keyword density of at least 2% but do not exceed 5%. Bold or italicize the keywords so that they get highlighted and attract the attention of the readers. You may also underline the target keywords which act as the most essential and appropriate term that suits your business. Include a couple of H1, H2 and H3 tags in the content. All these factors must be used in the blog posts and articles you post on the web site so that they enhance the ratings and helps your site achieve a better ranking on Google.
Ways to be on Page 1 of Google
1. Usage of Unique Words and Phrases for Superior Ranking
Always remember to use unique but related terms and phrases on your website that denote your business. They would help you to acquire better rankings on Google. If you are a caterer located in California, it is better to use the name of your company accompanied by caterers as the main keyword rather than caterers in California. The latter might not be that effective in highlighting you because there are many caterers in California who are your competitors. The name of your company and the term caterer along with it is unique and does not exist. So your site pops up when the user searches for the term. However, make sure the name of your company is well known and famous in that area where people know you by your company’s name. Usually the business and the region name used together offers better chances of your website being highlighted.
2. Keyword Phrases and the Pages Should be Related
Now you are a caterer in California and wish to advertise your services and want your website to be showcased in the 1st page of Google. Now analyze the terms related to catering. Terms and phrases such as food, catering services in California, (your name) catering services, California and so on will work well if used on the same page. Like for instance. One of the page consists of text on food and catering and the other page consists of information on California, them the keywords do not work. The terms used as keywords must be contained in the same page. You can use several alternatives to your business and related information on different pages like food business in California in one page and catering opportunities in California, Topmost caterers of California, recipes for quick catering and so on.
3. Juxtaposition and the order of the Keywords Used Determine the Rankings
When using the relevant keywords make sure you use the required number of keywords in a specific order. Stuffing the page with key words or scattering them scarcely does not work. Keep the main keyword and the related phrases in close distance. See that they are used judiciously without over doing it.
4. Link Your Sites to Get Better Exposure
Try to link your site to get better exposure and publicity. Most of the search engine including Google will take some time to position linkless sites on their engines. So follow the above instructions and try modifying the site so that you can achieve high ranking on Google’s first page. Besides this, get your business listing verified by Google by adding your website to the Google maps. Superpages.com is one of the quickest platforms to showcase your business. Just add your url to the business profile here. This is the prime location from where Google spiders business profiles. Though these methods do not help in enhancing your ranking on Google, they will certainly help you in being indexed by the search engine.
Why is it Important to Get Ranked on Page 1 of Google?
Internet marketers create their website with an intention of not just promoting and advertising their businesses but also to make money by ranking their sites on the top list or first page of premium search engines such as Google, Yahoo and MSN. Driving traffic into the site and making profit becomes one’s main aim by the end of the day.
If you ask any successful online marketer about the importance of being on the top listings of Google he will certainly reveal the importance without exaggeration. Google is the leader of all search engines with over a million of people searching content on it on a daily basis. Globally people prefer to do their first search on Google to get the desired result. So if you are looking for some real traffic to be driven into your site you must work out ways to be on page 1 of Google. It is very rare that users visit beyond 2-3 pages of Google to search for the information. So most of the sites that appear on the first page are most likely to be visited and benefited by viewers.
The ranking of your site on the first page of Google has to do a lot with the profits. Just like you even your competitors are likely to place their websites with high keyword density to make themselves appear on the page 1 of Google. Competing with them in such situations becomes difficult if proper techniques are not used. Use all the possible SEO strategies that can take you to the top of the searches.
There are many SEO tools that can help you to optimize the site as per the ranking requirements of the search engines. Keyword ranking tool is one of them. When you enter your domain name and the keyword relevant to it, the tool will quickly display your site’s ranking. Along with the keywords usage of SEO META tags, title tags, META descriptions, internal Anchor Text and a sitemap can increase the chances of your website getting ranked on page 1 of Google.
Let us quickly list the essential factors for Google Rankings into 3 basic steps:
Get your listing verified. You can make changes to your listings and edit them whenever you want to. Login to your Google account and go to the Business Center paged and make the changes in the listings. It makes a lot of difference to the search engine rankings. Be specific about the areas covered by your service, details of your services, operation timings, mode of payment and so on. Categorize the listing properly. You can also get your business validated by third parties.
Next is to furnish the correct location details in your website. The location of your business is another factor that determines your ranking. If it is far from the center if the city or town, see that you highlight it in such a manner that people do not find it difficult to access you.
The third most important factor is to include customers’ reviews and testimonials on your website. Post instructions and directions for your business location on the listing where the site is posted. Also you can invite the users to read the reviews and leave their suggestions. Even if the reviews are negative, do not bother the number of reviews will just add to the ranking chances.
Other Ways of Improving Your Site’s ranking
There are other ways to be on page 1 of Google. You can publish articles with relevant keywords. Hire a writer to do the task for you if you are not a good writer yourself. Alternatively you can invite people to contribute articles and post blogs on your website related to the products and services. If not to purchase your services, the visitors will at least visit your site for quality articles.
The 6 main things considered by Google raters
• Stuffing of key words
• Too many advertisements (it will make your site a spam site)
• True reviews
• Quality of the content
• Justification of the prices mentioned on the sites (Justified price comparison)
• URLs of spam websites or fake sites
By following all of the mentioned guidelines and maintaining your website professionally, you will help your website to be on page 1 of Google for a long time.